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United Colors tipping hat in jobless young
Italian clothing brand United Colors of Benetton’s latest campaign ad is meant to draw attention to the productive lives of young people without jobs.
Featuring a contest the company is sponsoring to find the “Unemployee of the Year,” a statement from United Colors of Benetton said it is trying to bring attention to the point “that being non-employed doesn’t mean being useless, lazy or an anarchist.”
In a contest organized by the company’s Unhate Foundation, 100 winners will be given $6,526 each, the Los Angeles Times reported Tuesday.
Contest entrants, who must be unemployed and between the ages of 18 and 30, must submit a proposal for a project to benefit their communities.
The deadline for proposals is Oct. 14 and the winners will be chosen by voters online.
Work for youth has become a popular cause. Starbucks in June started a line of merchandise with the proceeds to go to Create Jobs for USA, a fund the company began.
Currently, the worldwide unemployment rate among those 15-24 is 12.7 percent, International Labor Organization data shows.
The U.S. recession alone erased 2.7 million jobs that generally were filled by youth, the newspaper said.
Copyright 2012 by United Press International